Capture into CRM
Bring inbound leads into Mizu CRM instead of a disconnected form tool spreadsheet.
Solution
Lead generation that feeds Mizu CRM
Capture demand into the same system that scores, routes, and converts leads. This page is the use case; lead management, marketing sequences, and the sales pipeline are the product capabilities behind it.
What this solution covers
Score and prioritize
Use lead management scoring so sales sees who is ready, not just who arrived.
Qualify with rules
Apply routing and qualification criteria before a lead becomes a deal.
Immediate follow-up
Trigger sequences and tasks when a new lead is captured.
Nurture in sequences
Keep nurture on CRM contacts so marketing and sales share the same history.
Source visibility
See which capture paths produce pipeline from CRM reporting, not a separate lead dump.
Frequently asked questions
Who is the lead generation solution for?
It is for teams that need inbound capture to land in Mizu CRM and become scored, routed pipeline work.
How is this different from lead management?
This page is the demand-capture use case. Lead management is the product capability for scoring, routing, and converting leads after they are in CRM.