What is lead management in Mizu CRM?
Lead management covers capture, scoring, routing, and conversion of leads into contacts and deals inside the same organization-scoped CRM.
Lead Management
Convert More Leads Into Qualified Deals
Capture every lead, score them automatically, route to the right rep, and nurture until sales-ready without manual intervention.
Lead Management Capabilities
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Lead Capture
Every inbound channel web forms, landing pages, email replies, LinkedIn, and third-party tools feeds leads directly into a structured queue. No manual import, no missed prospects.
- Web-to-lead forms embeddable on any page
- Email parsing for automatic lead extraction
- LinkedIn and social channel lead sync
- Zapier and native integration lead ingestion
- Duplicate detection on capture with smart merge
What Teams Report
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Frequently asked questions
How is lead management different from lead generation?
Lead generation is the demand-capture use case. Lead management is the product capability that scores, routes, and hands leads into the pipeline after they are captured.
Can marketing and sales share the same leads?
Yes. Leads live in the shared CRM record, so campaigns, scoring, and sales follow-up operate on the same data rather than a separate marketing list.
Ready to capture and convert more leads?
Talk to our team about a lead management deployment for your organization.